Individual Union Branding by Parámetro Studio

Parámetro Studio gives Individual Union a stark starting point: white type set on black, the two words staggered so UNION sits under INDIVIDUAL on a different line. It reads as a statement before it reads as a logo.

The colour arrives on the cards. One is blue, one is magenta, both on black stock. Bright neon against black is the whole system, and it does the work a sports identity needs.

The cards stay restrained: small blocks of type sit on each, the logo held back. The studio keeps the energy in the colour and lets the type stay quiet.