La Tortillería’s Identity for Dentvelop

Dentvelop is an odontology clinic specialising in dental-implant innovation, and La Tortillería took its defining characteristic — constant evolution — as the cornerstone of the new identity.

It is a neat example of building a brand out of a client’s own vocabulary rather than a mood board: the system has to look as though it is still developing, which is a harder brief than looking finished. Founded in an old tortilla factory, La Tortillería have done this often enough that the restraint reads as confidence.

More: latortilleria.com · the project on Behance.