Bruch’s Identity for Quer Kommuniziert

For Quer Kommuniziert, Bruch—Idee & Form put the content at the centre of the system, arranging and emphasising text until the typography itself became the visual identity. The brand name, the work and the studio’s philosophy were the starting basis.

It is a deliberately ascetic approach: rather than a logo doing the work, a set of compositional rules does, which lets the branding flex across formats without losing recognition. Set against a clear graphic language, the emphasis on text reads as conviction rather than economy.

More: Bruch—Idee & Form.