Akatre’s Press Kit for Lancôme

For the Énergie de Vie press kit, Akatre built a box and a book around their own typeface Marie Louise — Lancôme collateral handled by a studio that treats graphic design, photography and typography as one continuous practice.

Akatre was founded in Paris in 2007 by Valentin Abad, Julien Dhivert and Sébastien Riveron, and the trio’s habit of designing the typeface alongside the object is what stops a press kit from looking like a press kit. Beauty collateral is usually the most conservative print in the building; this is not.

More: Akatre · the project on Behance.